October 16, 2025      Applications      196

A growing shoe for toddlers that ensures a secure, comfortable fit.

JuicyFlex is a walking shoe designed for toddlers aged 10 to 18 months. During this stage, children's feet change rapidly in shape, making it difficult for traditional footwear to maintain a proper fit over time. JuicyFlex proposes a dual-layer shoe construction that adapts to changes in foot length and width.

The core innovation of the product lies in its adaptive expansion technology - a three-dimensional system that integrates lateral width adjustment, longitudinal length extension, and vertical flexible cushioning. This design enables the outsole to follow changes in foot shape throughout each developmental stage, providing stable support without compression or slippage.

The inner sock-like layer is woven from natural materials such as lotus fibre, flax fibre, and soybean fibre. These materials are 100% non-toxic and safe, offering excellent moisture-wicking, antibacterial, and deodorising properties that effectively reduce heat and bacterial growth. The outer shoe uses sustainable bio-based materials, prioritising innovative and eco-friendly alternatives such as fruit leather and mycelium leather.

Red Dot Award: Design Concept | Ready For Market | Babies & Children

Credits
Company:
Anta (China) Co., Ltd., China
Team Leads:
Zheng Fei, Duane Lawrence
Design:
Liu Yilong, Xie Qing, Hu Guoxun, Ye Fuquan, Huang Shoudong, Xie Zhihao, Zheng Zhiyi, Jiao Ticheng, Sun Mingwei







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