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November 20, 2025      News      5263

Xu Fanglei and team's PUREPLUS water purifier, a Red Dot Winner 2025, sets new industry standards with its modular, eco-friendly design

The PUREPLUS home water purifier features a sleek, streamlined design that integrates seamlessly into modern interiors, saving space while enhancing aesthetics. Its innovative modular structure provides efficient, cost-effective production and easy maintenance, hence extending product lifespan and reducing e-waste. A front display offers real-time status updates, while a replaceable rear interface expands service options to meet diverse user needs.

The detachable filter cartridge includes ergonomic top and side indents for easy handling and rotation, optimising space use. High-quality materials and a distinctive colour scheme convey a premium quality, while eco-friendly components minimise environmental impact, aligning with the UN Sustainable Development Goal of 'Clean Water and Sanitation'.

Prioritising user needs through its compact size, simple maintenance, and cost-efficiency, the design enhances everyday life. Its modular and expandable features set a new standard in the industry, striking a balance between affordability and user experience. This eco-conscious approach encourages green consumption and supports long-term sustainable development.

Red Dot Award: Design Concept | Ready For Market | Kitchen Appliances and Accessories

Credits
Company:
Taizhou Top Design Co., Ltd., China

Design Lead:
Shi Mai

Design:
Zhou Lin, Jian Xiao, Jiang Jiayu, Wang Jing, Xu Fanglei, Qin Zengji

Client:
Dongguan Nuan Mianmian Home Furnishings Co., Ltd., China

Design:
Jiang Ying, Cai Shoubo

https://www.red-dot.org/project/pureplus-household-water-purifier-83560






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