BBC Brings 700 Miniature Athletes to Life with 3D Printing

February 28, 2026 News 10237

BBC 3D Prints 700 Miniature Olympic Athletes, Introducing a Refreshing Tactile Twist in an Age of Algorithmic Dominance

In an era where algorithms seem to govern everything, the British Broadcasting Corporation (BBC) has taken a refreshing turn towards tactile experience for its promotional campaign of the 2026 Milano Cortina Winter Olympics coverage—opting for 3D printers and painstaking craftsmanship.

The trailer, titled "Trails Will Blaze", constructs a lovingly crafted stop-motion world. It features hundreds of individually 3D-printed athletes who skate, ski, and tumble across miniature Italian mountainscapes.

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