Milan-based studio White Label designed the fiberglass cup concept that was printed by Moi Composites
Findus Italia marked the 60th anniversary of its Minestrone with a one-day media event in Milan on January 29, 2026, positioning the soup as an enduring staple tied to domestic agriculture. The one-day celebration in Piazza Gae Aulenti in Milan saw thousands of hot meals distributed to passersby, launching the “Minestrone Sospeso” solidarity initiative in collaboration with the Fondazione Banco Alimentare ETSLearn about the Findus 3D printed cup that unveiled at the Minestrone 60th anniversary event in Milan, showcasing sustainability. to donate up to 60,000 portions to families in need. The installation was highlighted by a giant, 3D printed cup of minestrone created by studio White Label and produced using LFAM technology from Moi Composites.
“It’s one of our most iconic products and a pillar of our range in Italy,” said Renato Roca, Findus Country Manager Italy, during the press conference, citing a blend of 15 vegetables grown in Italy and long-running production at Cisterna. Roca also referenced penetration of more than 4 million households and a value share of roughly 34.9% in Italy’s minestrone segment.
Embracing innovation, Findus renewed the minestrone tradition, introducing “Minestrone Tradizione con pasta,” developed with Pasta Garofalo. The variant adds pasta, olive oil and Italian cheeses, reflecting common household add-ins the brand observes in usage studies. Trade outlets in Italy the following day detailed the SKU and broader 2026 marketing plans, including influencer and connected-TV activations with experiential support from Next Group.
Learn about the Findus 3D printed cup that unveiled at the Minestrone 60th anniversary event in Milan, showcasing sustainability.A state-of-the-art cup of soup
This innovative approach was further emphasized through the use of advanced composite 3D printing technology from Moi Composites and studio White Label. The one-day installation in the modern setting of Piazza Gae Aulenti in Milan featured a large 3D printed fiberglass “cup” used as a visual centerpiece.
The piece was designed by White Label, co-founded by Salvatore Saldano and Gabriele Faoro. The Milan-based studio has made a name for itself by providing design services tailored to help some of the largest and most popular brands embrace the latest additive manufacturing technologies. Applications range from large-scale visual marketing to fashion and accessories production to facades and industrial product design.
In this case, the cup was fabricated by Moi Composites using its Hybrid Fabrication Platform with Short Fiber Manufacturing technology for UV-activated deposition of short-fiber–reinforced vinyl-ester resins. Moi Composite’s SFM-based HFP system is a complete setup that includes a 6-axis industrial robot in a production area measuring 6 x 4 x 3.8 meters. At the end of the robotic arm is Moi Composites’ proprietary S18 toolhead, capable of depositing printing bead widths of 4-8 mm and enabling high-throughput deposition of short-fiber-reinforced thermoset composites. These short fibers are fed directly into the toolhead from an external reservoir.
