South Korea's Breezm: Using Your Phone to Scan Your Face, 3D Print Your Customized Glasses
Want a pair of glasses that perfectly fits your face? South Korean eyewear brand Breezm is making this a reality. Through its iPhone app "Breezm: Eyewear Made for You", consumers can simply use their phone's camera to scan their face and receive glasses customized for their facial structure and pupillary distance. They can freely choose from various colors and lens types, with the products delivered directly to their door.
The app captures precise data by analyzing the distances between key facial points. Its AI Fit System automatically recommends the most suitable frame and adjusts the sizing. Behind this lies industrial-grade 3D printing technology. Breezm leverages HP's Multi Jet Fusion (MJF) technology for scaled production, having already manufactured over 100,000 custom frames. This demonstrates the commercial viability and quality consistency of mass personalization.
Traditional eyewear manufacturing relies on molds, making it difficult to meet personalized demands and often incurring high costs. In contrast, 3D printing technology can flexibly achieve "one frame, one person," enhancing comfort and reducing returns due to poor fit or prescription errors. As the global eyewear market continues to grow and consumer demand for personalized products surges, digital customization is becoming an industry trend.
Despite the promising outlook, challenges remain: the accuracy of mobile scanning still lags behind professional instruments, regulatory requirements for prescription lenses pose hurdles, and the economics of mass customization are complex. Beyond Breezm, other industry players are exploring this space. For instance, Tech Print Industries also uses HP MJF technology, while Spectra Additive employs DLP printing with medical-grade resin to produce high-precision frames.
Breezm's nationwide expansion marks the shift of 3D-printed custom eyewear from concept to large-scale market application. It represents more than just a new shopping method; it showcases how digital fabrication seamlessly integrates scanning, design, and production to reshape the consumer experience. In the future, as technology advances and business models mature, "face-measured customization" may well become the standard in eyewear consumption.
